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Position: Communications Director
Role:
The Communications Director leads the staff of the communications team and manages effective union campaign strategies, messages, and communications tools of SEIU Healthcare Pennsylvania and its advocacy for health care workers and a just healthcare system.
Duties and Responsibilities:
The Communications Director performs a wide range of duties, collaborating with union officers, directors, healthcare workers, organizers, and other staff to develop and implement effective strategies to support healthcare workers. The Campaign Communications Director will:
- Lead strategic communications planning for union campaigns and meetings (planning retreats, strategic documentation, action plans, field communications etc.)
- Hire, supervise, develop, inspire, and hold accountable communications staff.
- Work in collaboration with union officers and directors to ensure execution of strategic communications plans across campaigns.
- Design and manage strategy and outreach to generate positive media coverage of the union’s members, goals and campaigns.
- Work with the communications staff to maintain an internal and external communications calendar.
- Develop healthcare worker storytelling for internal and external promotion.
- Lead media and communications trainings of leadership, staff, members, and prospective members.
- Plan and execute major union events, especially those that require a media presence.
- Lead in the development of and implementation of organizational and campaign email and texting campaigns, including peer-to-peer and mass distribution platforms, and digital content and engagement across numerous social media channels (Facebook, Twitter, Instagram, etc.)
- Lead the production of worksite and community leaflets, newsletters, and brochures, as well as creating content for email, website, and social media platforms.
- Performs other duties as required to support the work of the union.
Qualifications:
- Bachelor of Arts or Science degree in communications or another related field.
- Five years of related work experience.
- Experience supervising staff.
- Excellent writing, verbal, and analytical skills.
- Understanding of nonprofit and/or progressive campaign communications strategies.
- Proficiency in designing and implementing digital and social media strategies.
- Ability to think proactively and seize on opportunities to move our message forward.
- Knowledge of paid media strategy and experience creating effective paid media.
- Ability to frame issues for specific audiences and develop effective advocacy materials.
- Ability to handle multiple projects simultaneously and meet established deadlines.
- Demonstrated commitment to social and economic justice.
- Proficiency in graphic design.
- Familiarity with managing Facebook and Twitter, and experience with other digital tools and social media networks.
- Ability to take creative direction, juggle multiple simultaneous projects, and effectively manage competing priorities.
- Experience with photography and creating or editing videos is a plus.
Physical Requirements: Work is generally performed in an office setting with periodic attendance at union rallies and events required. Long and extended hours and travel in-state may be required.
Compensation: Competitive salary and benefits package including defined-benefit pension (with contributions beginning after six months employment), optional 401K type plan, and fully-paid health insurance
Location: Based in Pennsylvania
To Apply: Please send a resume, cover letter, writing sample and design sample (if available) to sharmika.fargen@seiuhcpa.org.
SEIU Healthcare Pennsylvania is an Equal Opportunity Employer. Women, LGBT people, and people of color are strongly encouraged to apply.
SEIU Healthcare Pennsylvania is the largest and fastest-growing union of caregivers across the continuum of healthcare. We are the nurses, professional and technical employees, direct care, and service workers in Pennsylvania’s hospitals, nursing homes, home- and community-based care services, and state health facilities. Together, we work to unite all nurses and healthcare workers, organize at work and in the community, drive public policy and legislation, and build a broad, strong movement for good jobs, quality care, and healthy communities across Pennsylvania.
Together, we advocate to protect patient care and expand access to quality health care for all. We fight to improve our working conditions and make sure that the healthcare industry creates more good, family-sustaining jobs. We organize in our communities for racial equality and social justice. We lift each other up and create pathways for ordinary nurses and healthcare workers to become extraordinary leaders for change.
We are part of SEIU, the largest union in the country and a leader of the Fight for $15. Together, we are taking on corporate power and helping to build a wider movement for economic, racial, immigrant, and environmental justice.